Meta Ads case studies
Five real Meta Ads accounts, with Ads Manager screenshots and campaign names masked. Each page explains the goal, what I did and the numbers, with no invented figures.
- E-commerce
8,020 purchases on Meta Ads for a worldwide e-commerce brand
How a worldwide e-commerce brand got 8,020 purchases on €239K of Meta Ads spend, and how the best ad set cut CPA from €29.80 to €18.55 (−38%).
- Spend managed
- €239K
- Purchases
- 8,020
- Avg. CPA
- €29.80
- Impressions
- 62.2M
- Mobile app
41,500 app installs at $0.15 each on Meta Ads
Mobile app case study: 41,524 installs at $0.15 per install on Meta Ads, best ad set at $0.08, plus 95,292 in-app add to carts and 568 purchases.
- App installs
- 41.5K
- Cost / install
- $0.15
- CPM
- $0.48
- Conv. value
- $10.5K
- Lead Gen
711 leads from $0.53 each with Meta instant forms
Lead generation case study: 711 leads with Meta instant forms, cost per lead from $0.53, using many small ad sets at $3/day. 10.8M impressions.
- Leads
- 711
- Best CPL
- $0.53
- Best CTR
- 1.07%
- Impressions
- 10.8M
- E-commerce
9.9x ROAS on Meta Ads with a full-funnel e-commerce setup
Full-funnel e-commerce case study on Meta Ads: 424 purchases at a $2.23 CPA, 9.9x ROAS and $9,323 of conversion value. Best ad set at $1.62.
- Purchases
- 424
- CPA
- $2.23
- ROAS
- 9.9x
- Conv. value
- $9,323
- Branding
15.9 million people reached with Meta Ads awareness campaigns
Awareness case study on Meta Ads: 15.9M people reached and 87M impressions on $18.5K. Best campaign: 7.25M people for $709, about $0.10 per 1,000.
- People reached
- 15.9M
- Impressions
- 87.0M
- Spend
- $18.5K
- Per 1,000 reached
- $0.10