711 leads from $0.53 each with Meta instant forms
On a lead generation account, Meta instant forms brought 711 leads, with a best cost per lead of $0.53. The method: many small ad sets running in parallel at $3 per day, each one read on its own cost per lead and CTR. Every top ad set landed between $0.53 and $0.84 per lead, over 10.8 million impressions.
By Zakaria Driouch ·
Key numbers
- Leads
- 711
- Best cost per lead
- $0.53
- Top ad sets
- $0.53 — $0.84 per lead
- Best CTR
- 1.07%
- Impressions
- 10.8M
- Budget per ad set
- $3/day
- Format
- Meta instant forms
The goal
As many leads as possible at the lowest cost, without building a landing page.
What I did
- Meta instant forms, no landing page. The form opens inside Facebook or Instagram, pre-filled with the person's details, which removes the page load and the typing that make people drop off.
- Many small ad sets in parallel, at $3 per day each. Small budgets let many angles and audiences run at the same time without a big bet on any one of them.
- Cost per lead and CTR read per ad set. The cheapest ad sets are kept, the others are cut.
The results
711 leads over 10.8 million impressions. The best ad set reached $0.53 per lead, and every top ad set landed between $0.53 and $0.84 per lead. The best CTR was 1.07%.
What to take from it
Testing wide with small budgets, then keeping only what is cheap, is a fast way to find the cost floor of a lead offer.
A low cost per lead is the first step. For high-value offers, lead quality matters as much as price.
Screenshots from Ads Manager
Real data. Campaign names and account details masked. Click to enlarge.
Questions about this case
What was the cost per lead?
The best ad set reached $0.53 per lead, and all the top ad sets were between $0.53 and $0.84 per lead, for 711 leads in total.
Do you need a landing page for Meta lead ads?
Not always. In this case, Meta instant forms were used without any landing page: the form opens inside Facebook or Instagram.
What budget was used per ad set?
$3 per day per ad set, with many ad sets running in parallel and the cheapest ones kept.
Want the same work on your account?
For brands investing $1,500+/month in ads. Tell me what you sell, your monthly budget and your goal. I reply personally, no sales call.