15.9 million people reached with Meta Ads awareness campaigns
With awareness and traffic campaigns on Meta Ads, $18,465 of spend reached 15,957,423 people and generated 86,996,342 impressions. The most efficient campaign reached 7.25 million people for $709, about $0.10 per 1,000 people reached. Frequency on the top campaigns stayed between 1.36 and 3.86.
By Zakaria Driouch ·
Key numbers
- People reached
- 15.9M
- Impressions
- 87.0M
- Spend
- $18,465
- Best campaign
- 7.25M people · $709
- Best cost per 1,000 reached
- ≈ $0.10
- Frequency (top campaigns)
- 1.36 — 3.86
The goal
Reach as many of the right people as possible, at the lowest cost per 1,000 people reached.
What I did
- Reach-optimized campaigns, to maximize the number of different people who see the ads.
- Traffic and page-view campaigns alongside, to turn part of that attention into visits.
- Frequency watched on the top campaigns, kept between 1.36 and 3.86, so people see the message enough times without being saturated.
The results
15,957,423 people reached and 86,996,342 impressions on $18,465 of spend.
The most efficient campaign reached 7.25 million people for $709: about $0.10 per 1,000 people reached.
What to take from it
Awareness is measured in people reached and frequency, not in clicks. Reach builds the audiences that retargeting and conversion campaigns use later.
Screenshots from Ads Manager
Real data. Campaign names and account details masked. Click to enlarge.
Questions about this case
How many people did the campaigns reach?
15,957,423 people, with 86,996,342 impressions, for $18,465 of spend.
What was the lowest cost per 1,000 people reached?
About $0.10 per 1,000 people, on the best campaign: 7.25 million people reached for $709.
What frequency is right for awareness?
On these campaigns, the top performers stayed between 1.36 and 3.86. High enough to be remembered, low enough to avoid fatigue.
Want the same work on your account?
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